It's all about creating the right type of content that will have the most impact.
For example, in the first four months blogging on idealme.com, we went from getting next to no visitors to our blog each day to now getting over 100,000 visitors.
And the best part?
I didn't spend a dime on advertising or building an audience.
The type of blog posts we use, Google and Social Media LOVE so very quickly we were able to build up our free organic traffic back to our site.
And that’s because we use a very specific formula to build up our following and force our readers to take notice and keep coming back.
Once you have the traffic to your blog, you can send it anywhere you want. To more blog posts, to earn ad revenue, to your newsletter optin forms, to your physical or digital products on Etsy or Amazon.
Creating a blog is like creating a traffic machine that you're in control of.