One of the many reasons people choose to launch their own blog is to create a lifestyle business that gives them financial and location freedom.
Your blog has the potential to be sources of income, but you have to figure out how to monetize it first.
I’ve covered several different ways that you can monetize your blog in the past, but today I want to get specific.
One of the major ways you can monetize your blog is through advertising, and advertising on a blog is something a lot of bloggers want to pursue.
By far, the most popular platform to advertise is to blog with Google Adsense.
What Is Google Adsense?
Adsense is an advertising program run by Google. It’s an ad network that places ads on your site, blog, or even Youtube videos.
It’s free to sign up and any blogger or influencer can join and begin using it. You just have to verify your website.
How Do I Get Paid On My Blog With Google Adsense?
Adsense works on a pay-per-click basis. But, it also uses a formula based on the number of page views and the cost-per-click.
The formula is:
Page Views x Click-Through-Rate (CTR) x Cost-Per-Click (CPC) = Your Earnings
You don’t have to understand every element of this, just know that although you get paid per click, how much you get paid also depends on how many people are viewing the ad and how much it costs the advertiser to obtain a click from a visitor on your page.
This is useful to know if you’re trying to optimize how much you’re earning. If you increase your page views, your earnings increase. The same goes for CTR and CPC. If you can increase all 3 elements, you’ll be maximizing your earnings.
That’s why it’s so important to always be working on boosting your traffic. The more traffic, the higher the payout.
Google pays monthly via direct deposit if you have a minimum balance of $100.
How Does It Work?
When you blog with Google Adsense, it uses HTML code so that you can place ads. Once you link it to your site, Adsense will analyze your pages and suggest ads that are relevant to the content that you post.
Adsense is a wildly popular advertising option because it’s so easy and intuitive. It’s simple to use without much upfront work because Google does all the work to find relevant ads.
All you have to do is choose where you want ads displayed on your website, and Adsense will simply fill them in.
You’re able to customize ad placement on your site, which can help you maximize the number of clicks your ads get.
Sizing & Placement
When choosing the sizing of ads, I recommend going with the recommended standard sizes.
This increases the chances that your ads will display properly on mobile and desktop platforms, and Google will have a wider depth of advertisers to pull from for your ad space.
Generally, ads above the fold (this is the top banner) are most clicked, so you definitely want to place ads there to maximize exposure and clicks.
Use analytics to see where people are clicking most often and ensure that you have consistent placements there.
You can place up to 3 ads on content pages. You should take advantage of this, as long as it doesn’t detract from the content.
If a particular post has very little content, 3 ads can be distracting and detract value from the content you’re providing. Save the 3 ads for posts and pages that have meaty content instead.
It’s also important to note that you can’t place ads on pages that don’t have content. So, you’re thank you and bio pages are out, and honestly, it doesn’t really make sense to place ads there anyway.
You can choose what types of ads you want to display on your site like display (image) or text only.
You also have the option of customizing the ad style of the ad blocks. This allows you to choose colors that align with your brand or page style.
Otherwise, you can just choose the default option. Once you’ve chosen an ad placement and style, you will have created an ad block ready to be filled in by Adsense.
An ad code will be generated and you simply need to paste it into your HTML and voila.
See? It’s so easy to earn money through Adsense. You basically just have to sign up.
You don’t need a huge number of blog visitors to start earning money on your blog with Google Adsense. But if you want to increase your earnings, growing your blog traffic is a big part of that.